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Saturday, May 10, 2014

Article in the Wall Street Journal with respect to grammar in real estate listings and effect on sales.

I found a rather interesting article in the Wall Street Journal that I thought was interesting and worth sharing with others.

In essence the research found higher quality writing resulted in above average sale prices. I don't think this is purely down to the spelling and grammar, as it could just as easily reflect on the quality and professionalism of the real estate agent.

Would you list your property with an agent who advertised properties with poorly spelt wording? It would certainly make me think twice.

Here is a link to the article.

Kelvin Eldridge

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