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Wednesday, April 6, 2011

How bogus bottles of Jacob's Creek were caught out by poor spelling

I read the following article recently which I thought I’d share with others. Even, or perhaps it should be especially, if you’re a criminal, if you make a make a spelling error, people will notice.

I find most people are polite and will overlook a spelling error, but it looks like if you’re a crook, you could be fair game. For our friends in Northern Ireland, the word crook is used in Australia to mean criminal.

Hundreds of fake Jacob's Creek bottles were seized by authorities in the UK because of a misspelling on the label.... Read More

- Kelvin Eldridge

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